Why doesn't USC's amount of talent equal more titles?

It is simple because the bcs is full of bias. The only thing that usc can control is the pac 10 title which they have done the past seven years. Even the pac 10 was put down this last year even though they ended up doing well in the bowl games. So what else will it take to slap ignorant people into seeing that the bcs doesnt produce true champions? Maybe it is the east coast bias or maybe it is the only thing to do in some towns where the big programs are located is watch those teams.